The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Episoder(474)

Inside the creative mind of John Hegarty

Inside the creative mind of John Hegarty

Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp Robertson. Check out the video version on WARC's Y...

7 Aug 202536min

2025's biggest trends in programmatic advertising

2025's biggest trends in programmatic advertising

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trend...

5 Aug 202535min

The Effective CMO: Kraft Heinz's Diana Frost

The Effective CMO: Kraft Heinz's Diana Frost

With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins the pod to discuss how Kraft Heinz is rethinking m...

31 Jul 202526min

All change: is media facing an existential crisis?

All change: is media facing an existential crisis?

Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman. For 40 years, WARC...

29 Jul 202540min

'Ask Me Anything' with Mark Ritson (mailbag edition!)

'Ask Me Anything' with Mark Ritson (mailbag edition!)

Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video ve...

24 Jul 202540min

A new rebel alliance: the rise of indie strategists

A new rebel alliance: the rise of indie strategists

More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David T...

22 Jul 202541min

The Effective CMO: e.l.f Beauty's Kory Marchisotto

The Effective CMO: e.l.f Beauty's Kory Marchisotto

E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC'...

17 Jul 202530min

Retail media’s creative conundrum

Retail media’s creative conundrum

Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WAR...

15 Jul 202521min

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