The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Episoder(488)

Cannes Day 1: Creative ways to stop burning money

Cannes Day 1: Creative ways to stop burning money

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Stra...

16 Jun 202536min

The big stories to watch at Cannes Lions

The big stories to watch at Cannes Lions

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cann...

12 Jun 202529min

Trends in entertainment and leisure marketers need to know

Trends in entertainment and leisure marketers need to know

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know. For 40 years, WARC has been provid...

10 Jun 202516min

Why strategy needs to be more feral

Why strategy needs to be more feral

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the...

5 Jun 202542min

Sir Martin Sorrell is still bullish on advertising's future

Sir Martin Sorrell is still bullish on advertising's future

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a...

3 Jun 202536min

New research: the state of creativity in 2025

New research: the state of creativity in 2025

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join W...

29 Mai 202533min

How to prove marketing drives growth in uncertain times

How to prove marketing drives growth in uncertain times

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strateg...

27 Mai 202541min

Inside Amazon's $60bn advertising side-hustle

Inside Amazon's $60bn advertising side-hustle

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands. For 40...

22 Mai 202516min

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