APG Creative Strategy Awards: How great strategy drives business growth
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s. WARC's L...
4 Feb 202540min
Performance marketing's pitfalls
In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measur...
30 Jan 202526min
SPECIAL EPISODE: What's next for TikTok and Meta?
On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content modera...
29 Jan 202532min
Beyond the Buzz: Linking Culture and Earned
Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Medi...
28 Jan 202547min
Proving the link between advertising and profit
WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity. Di...
23 Jan 202541min
How Change Brands are changing the world
WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money. For 40 years, WARC has been provi...
21 Jan 202538min
dentsu's media trends 2025
WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for ...
16 Jan 202537min
Brilliant marketing or dark art?
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group. ...
14 Jan 202540min
