Consumer Trends: Using AI and Multigenerational households in the US
The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts...
5 Sep 202433min
3 in 15: Putting Attention into Practice
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the artic...
3 Sep 202419min
Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia
The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and E...
29 Aug 202437min
2024 trends in programmatic advertising
WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainabili...
27 Aug 202436min
What Nike's Performance Marketing Strategy Tells Us About Effectiveness
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of bran...
22 Aug 202439min
Gaming – Advertising's untapped opportunity
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gam...
20 Aug 202421min
What marketers need to know about Gen Alpha
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by ...
15 Aug 202432min
Creative Effectiveness Lions 2024 - Insights from the winners
WARC's Amy Rodgers and John Bizzell talk about the winning campaigns from the 2024 Creative Effectiveness Lions. Discussing the three key themes from the recently released 'Creative Effectiveness Lion...
13 Aug 202432min
