WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Swe...
19 Jun 202441min
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against du...
18 Jun 202440min
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creat...
17 Jun 202439min
WARC x Cannes Lions: Creative Impact in 2024
WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions Inte...
13 Jun 202440min
How synthetic data is transforming marketing research
WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synt...
11 Jun 202436min
Bullshit strategy - and how to avoid it
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no comp...
6 Jun 202452min
3 in 15: The Future of Digital Commerce 2024
WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Commerce report. Discussing retail media, the customer ...
4 Jun 202424min
Marketing Truth #5: Building brands is much bigger than advertising
In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand building beyond just advertising and how to get the organi...
30 Mai 202436min
