Why marketers need to build Associative Attention
WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can...
12 Mar 202439min
Should we burn the marketing funnel?
WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up co...
7 Mar 202428min
3 in 15: Contagious Radar report
WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and va...
5 Mar 202419min
Marketing Truth #2: Strong brands have an effectiveness advantage
In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boost...
29 Feb 202438min
3 in 15: Health of creativity
WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and...
27 Feb 202427min
Are Chinese brands on to something on the global stage?
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. S...
22 Feb 202432min
3 in 15: Sports media in the era of fragmentation
WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving re...
20 Feb 202421min
How brands can support responsible media investment
WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions. Discussing how the media and ma...
15 Feb 202438min
