The WARC Podcast

This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative Director of DDB San Francisco about this year’s cro...

16 Feb 202328min

The first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss how brands from diffe...

14 Feb 202332min

This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existin...

9 Feb 202332min

In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC ...

7 Feb 202337min

This week we're unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group. Discusses the report ...

2 Feb 202343min

This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vi...

26 Jan 202338min

This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers ...

19 Jan 202348min

Gregory Grudzinski, Head of Content for WARC Digital Commerce is joined by Briana Finelli, US Head of Ecommerce at Wavemaker to discuss the future of digital commerce. This podcast along with our repo...

12 Jan 202334min