Guy Kawasaki and Enchantment
In this Classic Podcast edition, Bob Poole and Guy Kawasaki discuss Guy's book, Enchantment - The Art of Changing Hearts, Minds, and Actions. This book is both an action plan and a philosophy that wil...
6 Okt 201127min
CEO C.L. "Lee" Rutherford Interview
Today's Classic Podcast is an interview with Lee Rutherford founder and former CEO of Tower Communications and EchoSat. Lee is a pioneer in the world of online payment systems, satellite payments, cus...
6 Okt 201128min
Seth Godin on Storytelling
Great stories succeed because they are able to capture the imagination of large or important audiences. Seth Godin says, "Customers don't buy a product, they buy a story." "Stories make it easier to u...
16 Apr 201127min
Jodi Kaplan and The Instant Web Site Review Book
Jodi Kaplan fixes "broken" marketing. She is a marketing expert with over 25 years' experience having spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Marke...
17 Mar 201115min
Seth Godin and Poke the Box
In this first podcast in the Classic Series, Seth Godin and Bob Poole discuss Seth's book, "Poke the Box." Learn what it means to be an initiator and box poker and why that is so important in today's ...
16 Mar 201115min
Dr. Loren Cordain and The Paleo Diet
Dr. Loren Cordain, author of The Paleo Diet, talks with Bob Poole about how it is a lifestyle and not a diet, how it is supported by 20 years of scientific research and data, and how it can help those...
30 Nov 201027min
