Tipsy VP

Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replac...

29 Mar 20199min

Pairing Instant Gratification with Automation, Marketers these days expect potential customers would immediately convert on first-contact. We explain why it's not true, and how to do it the right way.

13 Mar 201915min

There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some a...

11 Mar 201912min

Influencers are both effective and ineffective, depending on the criteria you use to source them with. If you are unsure of how to start, these few tips can help get your started in the right directio...

4 Mar 201910min

Using social media is difficult if you're in a B2B environment, primarily because it's not built for business. But here are a few good ideas that you can implement into your campaign calendar.

22 Feb 20199min

The biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very g...

14 Feb 201912min

This up and coming generation has a high potential spending power, but are more conscious than their parents. They buy into value more than brand, and they have almost no patience. These 6 Tipsy Tips ...

1 Feb 201914min

This week, we find out how to use Instagram's Close Friends List feature that was just enabled to Brands.

16 Jan 20196min