True to Form
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.

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Episoder(158)

Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices

Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices

In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the a...

19 Mar 202458min

Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa

Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa

In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her bu...

29 Feb 202450min

Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa

Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa

Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part on...

20 Feb 20241h 2min

Exploring the M&A Landscape in Aesthetics

Exploring the M&A Landscape in Aesthetics

Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the ch...

30 Jan 20241h 1min

Turning Challenges into Opportunities: Empowering the Masses in Aesthetics

Turning Challenges into Opportunities: Empowering the Masses in Aesthetics

Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still ...

23 Jan 202450min

It's a Journey, Not a Sprint: Building an Intention-Led Business

It's a Journey, Not a Sprint: Building an Intention-Led Business

Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into so...

12 Jan 202457min

The New Frontier in Elective Medicine: Trends in Sexual Wellness

The New Frontier in Elective Medicine: Trends in Sexual Wellness

In this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual welln...

11 Des 20231h 1min

Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors

Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors

This week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically l...

28 Nov 20231h

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