Episode 148: SaaS Websites with Josh Garofalo
Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn ...
6 Okt 201942min
Episode 147: Product Positioning with April Dunford
As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awes...
23 Sep 201947min
Episode 146: Q&A with the Userlist Team
In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind t...
9 Sep 201944min
Episode 145: The Business of Mobile Apps with Sean Casto
Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped t...
29 Aug 201938min
Episode 144: Product Integrations with Rob Walling
Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-fou...
10 Aug 201931min
Episode 143: Designing for Healthcare with Chris Kiess
Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn ab...
27 Jul 201939min
Episode 142: Game Thinking with Amy Jo Kim
Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup c...
12 Jul 201937min
Episode 141: Launch Best Practices with Keith Perhac
"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few...
27 Jun 201941min
