Uncensored CMO

Uncensored CMO

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(280)

Why AI will be a creative game changer - Simon Morris, Adobe

Why AI will be a creative game changer - Simon Morris, Adobe

Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We discuss the impact of AI on marketing, why creativity will always need human sk...

7 Jul 202531min

How to build a brand on TikTok - Sofia Hernandez

How to build a brand on TikTok - Sofia Hernandez

In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short for...

2 Jul 202533min

From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell

From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell

After 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing Academy, a non-profit organisation developing leadership talent in marketing. Laun...

25 Jun 202559min

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend Rory Sutherland to discuss three big topics: Is brand dead? Are...

23 Jun 202539min

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what m...

18 Jun 20251h 2min

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on Professor Scott Galloway, disagreeing with his "bra...

11 Jun 20251h 3min

Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai

Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai

I speak to Airbnb's CMO, Hiroki Asai, fresh off their 2025 Summer Release, where they announced their brand new "Services" and "Experiences" addition to the platform. This now positions Airbnb as the ...

4 Jun 202537min

The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and redefining its identity. Now, under CEO Linda Yacc...

28 Mai 202551min

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