How Liquid Death founder, Mike Cessario, created a billion dollar water brand
Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest ...
13 Mar 20241h 4min
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing ac...
6 Mar 202444min
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed
Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fix...
28 Feb 202437min
How a new brand character challenged Whisky conventions to help The Woodsman double market share
Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign for The Woodsman brand. The "Well E...
21 Feb 202438min
Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, C...
14 Feb 202454min
The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques
Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo, a veteran with 19 years at AB I...
7 Feb 202449min
The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen t...
31 Jan 202449min
Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta
Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's f...
24 Jan 202459min
