How to really understand your audience - Yusuf Chuku, NBCUniversal
Yusuf has worked across most flavors of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsof...
17 Mai 202336min
From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO
Today I'm joined by one of the most influential and successful CMOs on the planet, Fernando Machado, of legendary Burger King fame. He went on to work at Activision and now is CMO at NotCo.Fernando is...
10 Mai 202346min
Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Richard Warren has spent his career working in and growing agencies, but most recently has worked in house at one of the UK's largest banking group, Lloyds. In 2000 Richard founded DLKW as Director of...
3 Mai 202353min
From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin
Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k cu...
26 Apr 202349min
Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK
Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a career of it. Jo's experience is...
19 Apr 202346min
Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, bran...
12 Apr 202343min
Better Brand Health - Jenni Romaniuk, Ehrenberg-Bass
Professor Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni is a lea...
5 Apr 20231h 6min
Feel free to ignore this podcast episode - Richard Shotton
A return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what we buy"."Every day, people make h...
29 Mar 20231h 6min
