Making econometrics like art on a Friday and not maths on a Monday – Dr Grace Kite
What we covered in this episode:What is Econometrics and why you do it?The critical role of people in any econometric projectCristiano, Coke and the complete misattribution of dataImportance of senior...
21 Jun 20211h
The power of ideas that don't make sense - Rory Sutherland, Ogilvy
Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. Before founding Ogilvy Change, Rory ...
7 Jun 20211h
How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners
Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agenc...
19 Mai 20211h 54min
Why Does The Pedlar Sing? - Paul Feldwick
“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage This is just one of th...
6 Mai 20211h 44min
Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi
Damian Symons is the CEO of Clear M&C Saatchi and author of 'From Choas to Clarity', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of ...
29 Mar 202138min
How to punch above your weight - David Thomas, Commercial Director, Southampton FC
Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffered the worst defeat in premier league history going ...
4 Des 202043min
Achtung! How to create and sustain attention - Orlando Wood, System1
Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emot...
18 Okt 202030min
Mark Ritson - The s**t, the pipe, and what to do with it
Here's what we covered in this episode:Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, rich guy with a wine collection he used to laugh atW...
21 Aug 202054min
