Uncensored CMO

Uncensored CMO

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Episoder(287)

Rory Sutherland & Rawdon Glover - How Jaguar pulled off a design & engineering miracle

Rory Sutherland & Rawdon Glover - How Jaguar pulled off a design & engineering miracle

Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it.J...

1 Apr 56min

How not to get fired (from the world’s leading expert)

How not to get fired (from the world’s leading expert)

Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and t...

30 Mar 21min

How Zwift created a global fitness unicorn - Steve Beckett

How Zwift created a global fitness unicorn - Steve Beckett

It’s not often you meet a CMO who helped build a unicorn from the ground up while creating an entirely new category. Steve Beckett, CMO of Zwift, joined as employee number five and played a key role i...

25 Mar 48min

Why you need a personal board of directors [Uncensored Renegades]

Why you need a personal board of directors [Uncensored Renegades]

Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her...

23 Mar 21min

How Gymshark took on the sportswear giants - Carly Natalizia

How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in fi...

18 Mar 38min

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Mar 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Mar 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Mar 31min

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