Understanding IP Matters

Understanding IP Matters

‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org

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Episoder(55)

The Hidden Value of IP Understanding

The Hidden Value of IP Understanding

Send us Fan Mail Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns. Support the show Understanding...

6 Des 202125min

‘The ‘Perception’ Premium: How IP understanding promotes value’

‘The ‘Perception’ Premium: How IP understanding promotes value’

Send us Fan Mail This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what...

19 Jul 202159min

‘How can schools better teach students about intellectual property?’

‘How can schools better teach students about intellectual property?’

Send us Fan Mail This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management. The panel of experts looks at how students...

12 Jul 20211h 9min

'What does China’s IP rights explosion mean for innovation?'

'What does China’s IP rights explosion mean for innovation?'

Send us Fan Mail This podcast features the second of four panels from the 2021 IP Awareness Summit. The panel of IP experts looks at how in less than two decades China has gone from an emerging innova...

7 Jul 20211h 4min

‘Does the IP system effectively promote diversity and entrepreneurship?

‘Does the IP system effectively promote diversity and entrepreneurship?

Send us Fan Mail This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American ...

28 Jun 20211h 11min

Part II  ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'

Part II ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'

Send us Fan Mail This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute f...

27 Des 20201h 14min

Part I  ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions’

Part I ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions’

Send us Fan Mail This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute ...

21 Des 20201h 1min

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