Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

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Episoder(220)

In on the Secret

In on the Secret

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret. Why do we let...

20 Nov 201822min

The Picnic Experiment

The Picnic Experiment

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the psychological phenomenon that explains this type of ...

19 Nov 201815min

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick F...

30 Okt 201843min

Short Story: The Choice That Makes or Breaks Great Work (Part 2)

Short Story: The Choice That Makes or Breaks Great Work (Part 2)

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices Last ti...

26 Okt 201813min

Short Story: The Choice That Makes or Breaks Great Work (Part 1)

Short Story: The Choice That Makes or Breaks Great Work (Part 1)

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices I first uncovered this psyc...

17 Okt 201811min

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today's most exceptional companies rely on creating great ex...

8 Okt 201833min

Book Launch Day! Special AMA & Behind-the-Scenes Episode

Book Launch Day! Special AMA & Behind-the-Scenes Episode

Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7 ABOUT THE BOOK: Break the Wheel: Question Best Practices, Hone Your In...

1 Okt 201856min

Short Story: What We Really Mean by "Visionary"

Short Story: What We Really Mean by "Visionary"

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head ov...

24 Sep 201816min

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