Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

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Episoder(220)

Tasty | One-Shot #25

Tasty | One-Shot #25

What is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something unexpected - Bryan Cranston showing us just want ...

14 Aug 202317min

Writer’s Block (Maker Monsters 4)

Writer’s Block (Maker Monsters 4)

Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it ...

31 Jul 202335min

Fun with Formats

Fun with Formats

In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go be...

13 Jul 202339min

How to Define Quality | One-Shot #24

How to Define Quality | One-Shot #24

How you define quality is contextual, it's in the eyes of the beholder. In this one-shot, Jay breaks down the three questions we each need to ask to define quality - Who is it for? What is it for? How...

19 Jun 202317min

Speakeasy Business

Speakeasy Business

In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way.Stories from one of the world's...

5 Jun 202345min

Beware this Storytelling Advice | One-Shot #23

Beware this Storytelling Advice | One-Shot #23

A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Jay unpacks three common misconceptions about how we...

22 Mai 202318min

MINI-Series: Copywriting with Margo Aaron

MINI-Series: Copywriting with Margo Aaron

In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can cre...

10 Mai 202351min

You Are Wu-Tang | One-Shot #22

You Are Wu-Tang | One-Shot #22

In 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampled her song "Alaska." His reaction, captured on ca...

24 Apr 202316min

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