UN 353 - IJRM. The Creators' Dilemma: Authenticity v. Monetization.
Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with c...
6 Mar 202528min
UN 352 - Marissa McKool. Redefining Rest.
Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustai...
27 Feb 202528min
UN 351 - YPulse. Level Up Your Marketing Game.
In this interview, YPulse's MaryLeigh Bliss discusses young consumers' gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marke...
20 Feb 202529min
UN 350 - Diane Schwartz. Navigating Communications.
Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a stron...
13 Feb 202528min
UN 349 - IJRM. Luxury Branding and the Creator Economy.
In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their ...
6 Feb 202529min
UN 348 - Jenny Wall. Media, Marketing & Advertising.
Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelli...
30 Jan 202527min
UN 347 - YPulse. Predictions for 2025.
Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of l...
23 Jan 202529min
UN 346 - Jennifer Gardner. The Art of Persuasion.
In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to...
16 Jan 202528min
