UN 409 - Ron Rubin. Gold in Your Backyard.
Ron Rubin, entrepreneur and author of Gold in Your Backyard, built the Republic of Tea and River Road Family Vineyards over five decades while maintaining debt-free operations. His book, named after h...
30 Apr 27min
UN 408 - Paul D'Arcy. AI + Marketing.
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital advertising leading this transformation over the ...
23 Apr 27min
UN 407 -YPulse. Loyal Consumers & Cool Brands.
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and un...
16 Apr 27min
UN 406 - Rick DeLisi. AI ROI.
Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve full value from customer support AI inves...
9 Apr 28min
UN 405 - IJRM. Regressive Nostalgia.
Finola Kerrigan, professor of marketing at Birmingham Business School, spent ten years with colleagues studying James Bond fan communities online. Their findings, published in the International Journa...
2 Apr 26min
UN 404 - Mickie Kennedy. Smarter PR.
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The conver...
26 Mar 29min
UN 403 - YPulse. Tweens & Screens.
MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube oper...
19 Mar 26min
UN 402 - Rachel Bouchar. Event Marketing.
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pande...
12 Mar 28min
