UN 377 - Josh Dorfman. Evolving Your Personal Brand.
This episode explores the evolution of Josh Dorfman's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic s...
28 Aug 202527min
UN 376 - YPulse. Social Marketing Preferences.
Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Lea...
21 Aug 202526min
UN 375 - Kira Shishkin. informed.
Struggling to cut through the noise of today's media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resona...
14 Aug 202529min
UN 374 - IJRM. A/B Testing.
Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomiz...
7 Aug 202523min
UN 373 - Luciana Núñez. Coaching Power.
In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — ...
31 Jul 202527min
UN 372 - YPulse. IRL Events
In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the ris...
24 Jul 202529min
UN 371 - Mike Peterson. Leading in the Age of Digital Disruption.
In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today's workplace. Discover how trust,...
17 Jul 202528min
UN 370 - IJRM. Decoding Emoji Marketing.
Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, inti...
10 Jul 202528min
