Values-First Marketing

Values-First Marketing

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.



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Episoder(87)

Outsourcing Copywriting Helped Micala Quinn Triple Her Teaching Income As A Work From Home Mom

Outsourcing Copywriting Helped Micala Quinn Triple Her Teaching Income As A Work From Home Mom

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is... ...to hire and outsource...

13 Aug 202421min

Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversion Rates?

Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversion Rates?

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data...

6 Aug 202424min

How To Structure A Successful Group Program For Client Results With Vix Meldrew

How To Structure A Successful Group Program For Client Results With Vix Meldrew

Clients not putting in the work to get results? You've got a bigger problem. Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding r...

30 Jul 202425min

Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]

Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create...

23 Jul 202424min

Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]

Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authenti...

16 Jul 202431min

Mastering Authentic Brand Messaging For Coaches [Part 1 of 3]

Mastering Authentic Brand Messaging For Coaches [Part 1 of 3]

Copywriting becomes so much easier once you have done this one thing… And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you ...

9 Jul 202420min

Case Study: $6,000 From 6 Emails Written In One Power Hour Copywriting Session

Case Study: $6,000 From 6 Emails Written In One Power Hour Copywriting Session

This is how one power hour copywriting session turned into $6,000 from effective email campaigns! It’s no secret that crafting effective email campaigns is a skill that can transform your business. Th...

2 Jul 202428min

The Five Best Books For Online Entrepreneurs To Read This Summer

The Five Best Books For Online Entrepreneurs To Read This Summer

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a c...

25 Jun 202418min

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