Sirs, Dames and the PR Game
Arise Sir Goldenballs. With David Beckham all set to receive a knighthood, David Yelland and Simon Lewis look at whether it's possible to use PR to get yourself a major honour.Whisper it quietly, but ...
11 Jun 202529min
'Humanity Deserves Better'
What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.This week, David Yelland and Simon Lewis examine the huge buzz created by the news tha...
4 Jun 202527min
You're Banned!
It's that moment when a boss, a CEO or football manager goes all Peggy Mitchell and screams: 'You're Barred'. It might work in EastEnders but is it sensible in the world of PR? In this episode, David ...
28 Mai 202529min
Robotaxis: Look, no hands!
How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to j...
21 Mai 202531min
The Spy Who Leaked Me
Spying tends to be a fairly secretive game, for obvious reasons. So eyebrows have been quizzically raised (a bit like Roger Moore's 007) following the naming of the woman apparently favourite to becom...
14 Mai 202523min
Prince Harry's bombshell interview
As far as royal interviews go, it'll take some beating. This week, David Yelland and Simon Lewis sift through Prince Harry's BBC interview - and discuss whether it's a PR disaster. They discuss what s...
7 Mai 202524min
PR is a virus
What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the industry needs to take a long hard look at itself....
30 Apr 202524min
China's meme warfare, rats and rockets
David Yelland and Simon Lewis discuss the global battle for hearts, minds and reputations between the US and China. Following JD Vance calling the people of China peasants, how far is China's retaliat...
23 Apr 202529min
