The Top 20 Social Media Metrics and KPIs to Track
Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social accounts are in its social media effort. How do you ensure that yo...
3 Aug 20209min
Benefits of Hashtags : The Complete Guide
Hashtag (#) is a vital component of social media use. Does your brand know how to use a hashtag and get the most value out of them? The beauty of hashtag is that your post can reach to your target aud...
3 Aug 20205min
Top 20 Tips to Improve Your Instagram Marketing Strategy
Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measurable way. I...
3 Aug 202013min
Ensuring Business Continuity Amid the Covid-19 Outbreak
We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of un...
3 Aug 20203min
We’re Celebrating Our 10th Anniversary !
It’s our Tenth anniversary. It’s a quiet celebration this time though, because of the covid-19 circumstances all around. It has been an eventful 10 years. It’s always nice to celebrate milestones and ...
23 Jul 20203min
While in Lockdown : Know the Key Things Businesses Need to Focus On
I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lo...
23 Jul 20206min
Importance of Competition Research: How It Helps in Planning Marketing Strategies
Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us t...
23 Jul 20203min
Value of Storytelling in Marketing
Marketing has to be a lot of storytelling. When I say this, you’ll give it a little bit of a laugh and say, OK, so I’m actually in a very serious business. Then how do you talk about storytelling? The...
23 Jul 20204min
