E55: Can Hai Phong become Vietnam’s Shanghai?
In this episode of You Don’t Know Vietnam, Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with Koen Soenens, the Sales & Market...
14 Jul 202537min
E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen
In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew...
1 Jul 202527min
E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local
Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state...
17 Jun 202535min
E52: Is Vietnam's richest demographic being ignored by brands?
Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market ...
3 Jun 202526min
E51: Redefining "Made in Vietnam" with the rise of homegrown innovation
Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech compan...
20 Mai 202534min
E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
On the 50th episode of You Don't Know Vietnam, we talk to PR expert Minh Duc, who shares why 2025 is such a big year for Vietnam's PR and media sector. He reveals what you need to know about Vietnames...
6 Mai 202533min
E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report — and what it means for brands. We ...
22 Apr 202532min
E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore...
9 Apr 202529min
