How would you make an ad for "the low-hanging fruit?"
One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going ...
17 Feb 20252min
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. Wha...
10 Feb 202512min
How do I expand and find different targets within a sub-niche?
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, b...
3 Feb 20253min
Forget "Money Goals" - try this instead
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it'...
27 Jan 20256min
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 1...
20 Jan 202513min
Most Successful Promo Ever? (Part 2)
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
13 Jan 20258min
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
6 Jan 20252min
The Most Powerful "Persuasion Technique" On Earth
Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy...
30 Des 20247min
