How do you create whale bait to add new upper-level prospects to your pipeline?
I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified p...
18 Mar 20244min
What to do if the ads are not working
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or ...
11 Mar 20245min
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
4 Mar 20242min
Is High End Continuity still a significant part of your business model?
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting ...
26 Feb 20243min
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
19 Feb 20247min
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is n...
12 Feb 20242min
Is SEO dead? How much should I worry about it for a blog/biz website?
Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
5 Feb 20245min
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, posit...
29 Jan 20247min
