What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model? - Frank Kern Greatest Hit
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if ...
19 Apr 20216min
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events? - Frank Kern Greatest Hit
As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue...
16 Apr 20214min
Frank, how do you script your videos? - Frank Kern Greatest Hit
The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
14 Apr 20214min
How do you create whale bait to add new upper-level prospects to your pipeline? - Frank Kern Greatest Hit
I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified p...
12 Apr 20214min
What to do if the ads are not working - Frank Kern Greatest Hit
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or ...
9 Apr 20215min
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be? - Frank Kern Greatest Hit
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
7 Apr 20212min
Is High End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting ...
5 Apr 20213min
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it? - Frank Kern Greatest Hit
I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
2 Apr 20217min
