Winning With Shopify

This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing! Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers! Key takeaways: 0:00 Introduction 2:23 About Kristen & Bake Eat Love 8:00 How Bake Eat Love got ...

29 Sep 202341min

This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand! We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed! Key takeaw...

22 Sep 202339min

“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!” This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno. In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is a...

15 Sep 202342min

“I would rather they didn’t get my emails!” This week we are joined by the founder of Total Sports Enterprises, Todd Murphy. Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:31 About Total Sports Enterprises 3:15 Creating a USP 6:13 Do you need to segment audiences? 7:2...

8 Sep 202331min

This week is all about email design with the awesome Katherine from Seguno! Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:19 About Katherine 3:32 How important is the design of an email in email marketing? 6:02 How to create GIFs 12:06 How to come up with g...

5 Sep 202339min

In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d! Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing! Key takeaways: 0:00 Introduction 2:18 About Jonnie & Toast’d 5:45 Working with family & building a team 8:32 How to generate email subscribers 13:36 The difference of prospects and customers 15:28 Creating the right em...

25 Aug 202350min

This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno! Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed! Key takeaways: 0:00 Introduction 1:39 About Chris & how KillaVanilla w...

18 Aug 202343min

This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand! This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more! Key takeaways: 0:00 - Introduction 2:27 - About Rob Avery 7:14 - Using stories for Marketing Content 9:04 - Segmenting audiences for Email Marketing 15:35 - Coupling marketing with operations 22:00 - H...

11 Aug 202343min