116 (Sell): Setting the steps of your Mutual Action Plan (MAP) (Ross Rich, CEO @ Accord)
32:17•2022-09-28
Om episode
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Identify your champion and the problem you’ll be trying to solve, THEN share the MAP with them. Map out the key milestones in the deal and customize them for the people who need to be involved. Don’t show every step in the MAP right away. Have the big stages listed, then deep dive into the current stage. Anchor the MAP to their go-live date so they know you’ll be coming to those steps at a later date and they won’t feel overwhelmed early on. PATH TO PRESIDENT’S CLUB CEO @ Accord Global Platforms, Partnerships Lead @ Stripe Marketing @ Columbia Records RESOURCES DISCUSSED Join our weekly newsletter Things you can steal