Mo 4/24 - Why Programmatic Ads Suck | Google's New AI Ads | Why I Preach Brand Marketing

In this episode of the Ad Nerds Podcast, Ken 'Spanky' Moskowitz discusses the latest trends and news in the advertising industry. He talks about the new fully flushable period pad brand called Fluus and emphasizes the importance of a simple and easily understandable message. He then explains programmatic ads and why they are disliked by many due to their lack of human touch. Spanky also covers Google's plans to use artificial intelligence for ad products, the increasing popularity of performance-max ads, and the importance of brand marketing in building a brand identity that resonates with customers. Finally, he talks about Supergoop's Solar Powered Freedom campaign. Key Moments: Fluus, a fully flushable period pad brand with a simple and effective message (1:02) The importance of a simple and easily understandable message (2:15) Programmatic ads and their lack of human touch (4:32) The dislike for programmatic ads due to their low audience engagement (7:19) Google's plans to use artificial intelligence for ad products (9:13) The increasing popularity of performance-max ads (11:04) Supergoop's Solar Powered Freedom campaign promoting sun protection and sustainability (12:48) The importance of brand marketing in building a brand identity that resonates with customers (15:46)