E030 C3 - How a Brand Works to Transform Stigma to Stunning to Connect with the Alopecia Community with Melissa Stern

Today's guest is Melissa Stern. She and her partner, Adam are the founders of C3 Comprehensive Cranium Care. I met Melissa in person last year at the NAAF conference. She wanted to introduce their head wash to the alopecia community in a more formal way, and she was looking for advice on how to do that. I'll admit, when I saw the email, I was a bit skeptical. Over the years, I've been asked to promote product a lot, and if I don't have supportive testimonials from the alopecia community and a...