The 4 P's of Marketing: Pricing
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying cost...
29 Apr 45min
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment...
22 Apr 48min
The Four P's of Marketing: Promotion
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can ...
15 Apr 52min
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attenti...
8 Apr 48min
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying compet...
1 Apr 35min
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of pr...
25 Mar 55min
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor an...
18 Mar 34min
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights,...
11 Mar 53min
