#10: Fit Technology Strategist, Jessica Couch of Luxor and Finch, on Representation, Sustainability, & SXSW Applications

Jessica Couch is the founder of the consulting agency Luxor & Finch, where she works with brands, advising them on strategic, data-driven planning. She has worked with numerous companies in the fit technology space and has published over 60 articles on the matter of fit and fit tech, a thesis on fit and perception, and values corporate responsibility as a whole, emphasizing inclusion, sustainability, and improved practices around fit. She is also the co-creator (along with previous guest Brittany Hicks) of the WOC #FashTech Brunch (links below). Her knowledge runs deep, her Bachelor’s degree is from NC State University’ College of Textile, and her Master’s is in Digital Innovation and Fit from Cornell University (a curriculum she developed under the guidance of Professor Susan P. Ashdown). She shares some great perspectives around how brands could and should be held accountable to enforced sustainability standards and has a wealth of knowledge surrounding the industry. This episode would not be possible without the partnership of Trendscaping. Trendscaping is an open-source trend-forecasting website. It’s a community platform for sharing and mapping insights, ideas, and the evolution of concepts. Sign up for the Trendscaping newsletter, and read more about this podcast episode and insights from Jessica and Brittany Hicks’s SXSW panel “Fashion’s Fit Issue: Representation and Tech” Trendscaping: https://www.trendscaping.com/ Trendscaping on Instagram: https://www.instagram.com/trendscaping/ Trendscaping on Twitter: https://twitter.com/trendscaping Find Jessica on social & dig in to her insights: LinkedIn: https://www.linkedin.com/in/jessicavcouch/ Instagram: https://www.instagram.com/luxorandfinch/ Twitter: https://twitter.com/luxorandfinch Luxor and Finch website: https://www.luxorandfinch.com/ WOC #FashTech Brunch: https://wocfashtechbrunch.splashthat.com/ Feel free to support #BTSPodcast in a variety of ways, feel free to VenMo Lynae Cook to support her caffeine habit: @lynae-cook, use LCOOK61 on your first HotelTonight booking, or LZLRZ on your first in-home massage booking with SOOTHE. Follow #BTSPodcast on Twitter: https://twitter.com/btsthepodcast “Like” on Facebook: https://www.facebook.com/btsthepodcast/ Follow Lynae Cook: https://www.instagram.com/lynaecook/ https://twitter.com/lynaecook https://linkedin.com/in/lynaecook/ Find #BTSPodcast on Facebook: https://www.facebook.com/btsthepodcast/ Twitter: https://twitter.com/btsthepodcast LinkedIn: https://www.linkedin.com/company/btspodcast/ --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support