#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis

Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and pivoted to women-focused cannabis education. As Van der pop grew, eventually being acquired by Tokyo Smoke, which was later acquired by Canopy Growth, April’s role changed quite a bit. We discuss how she grappled with handing over the reigns and embracing her new role. April’s new company, OF LIKE MINDS is a marketing platform for cannabis brands, and will be launching a podcast in Fall 2019 (link soon to follow). She shares how she's talked to her kids about working in cannabis, the importance of advocating for equity in the cannabis industry, and learnings around launching a product and selling a business. Follow April Pride instagram.com/aprilpride twitter.com/aprilpride aprilpride.com A link to the book we discussed Michael Pollan’s “How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addition, Depression, and Transcendence" https://amzn.to/2Za2wXb Follow #BTSPodcast: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook Group: https://www.facebook.com/groups/1720173561544455/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Support this podcast by becoming a monthly supporter at anchor.fm/btspodcast/support or use promo code LZLRZ to save on an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, save on your first grocery delivery with InstaCart: LCOOK5142, or use LYNAE to save on a Breather room. Subscribe for my newsletter, #askamillennial at bit.ly/askamillennial. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support