Flexing Your Innovation Muscle, With Chris Ross

In this episode, Gartner analyst Chris Ross discusses how to establish a firm foundation for innovation initiatives, the critical distinctions between “Big I” and “little i” innovation, and how to more effectively communicate innovation impact.The discussion includes how CMOs can anticipate and respond to common innovation challenges and establish more robust support for innovation initiatives.Chris Ross advises CMOs at the world's leading organizations on marketing and brand strategy, innovation, and agency selection and management.