Building a Catalytic Digital Experience

Digital engagement is getting more complex, and CMOs are under pressure to show results. In this episode, Gartner analyst Kristina LaRocca-Cerrone shares Gartner’s latest research on “catalytic” digital interactions that change customer behavior, increase customer confidence and, most importantly, generate business value. The discussion includes how CMOs can find the perfect moment for “catalytic” experiences, examples of what a great catalytic digital interaction looks and feels like, and how this new approach might fit into the rest of your marketing strategy.Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. Ms. LaRocca-Cerrone also covers marketing leadership and strategy, and marketing organization trends.