Om episode
An early-stage entrepreneur such as The Spaniard could have no better mentor than Joe De Sena, who has repeatedly ground through bleak years of building businesses. Joe, a veteran adventure racer and founder of the premier series Spartan Race, literally ran the path that The Spaniard follows. They both seek to help people live better by pushing to their limits and beyond. On the line from Tokyo, Joe looks back on growing up both tough and earthy after pinging between hustlers in Queens and hippies in Ithaca. Now he lives on a farm in Vermont with his own answer to the Egyptian pyramids (it’s a story you won’t believe).