Om episode
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks. Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters. For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Nyeste episoder
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/FFB9021D46C1736F58E3A95CB6A3E12B_small.jpg)
The Indicator from Planet Money
One of the hottest jobs in AI right now: 'types-question guy'
2024-07-05 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/A47E00832B90CDDC9AC6D0E445E6D4C0_small.jpg)
The Indicator from Planet Money
The game theory that led to nuclear standoffs
2024-07-03 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/9759C72488088BC9185447E3664E3332_small.jpg)
The Indicator from Planet Money
The economic implications of Europe's jolt right
2024-07-02 • 8min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/E46533718063C4DDDA882078ED047A0F_small.jpg)
The Indicator from Planet Money
How the end of Roe is reshaping the medical workforce
2024-07-01 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/39A251A60FD4AF053312E221E4051BBD_small.jpg)
The Indicator from Planet Money
Indicators of the Week: Debate Edition
2024-06-28 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/BFBE52B56E74286248B9DD2405027852_small.jpg)
The Indicator from Planet Money
Do polluters pay, or do they get paid?
2024-06-27 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/335A9829377771704E42D4E8381D3ACC_small.jpg)
The Indicator from Planet Money
What's going to happen to the Trump tax cuts?
2024-06-26 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/9832882F85AB0E821600D7D257053E13_small.jpg)
The Indicator from Planet Money
Tracking the underground bike theft economy
2024-06-25 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/6FA268A783C968CD597B63607278ACBA_small.jpg)
The Indicator from Planet Money
The tower of NVIDIA
2024-06-24 • 9min
![The Indicator from Planet Money](https://podmestorage.blob.core.windows.net/podcast-images/40CFC9710952039578B27F58058D743A_small.jpg)
The Indicator from Planet Money
Boeing's woes, Bilt jilts, and the Indicator's stock rally
2024-06-21 • 9min