EP171: Darren Westall, CEO & Co-Founder of Paiger - How Can We Use AI To Our Advantage?

Darren Westall is the CEO and Co-Founder of Paiger. Paiger provides recruitment agencies with an AI-powered marketing assistant to help them easily share content, jobs, and perform market research. Their platform is a game-changer and their clients have seen their brand awareness, website traffic, and social media engagement soar.In this episode, the key points covered are: Is AI a threat to Recruiters? 09:08How can we use AI to our advantage? 14:33What marketing strategy should we have to thrive in 2023? 20:18Connect with Darren here - https://www.linkedin.com/in/darrenwestall/---------The Recruiter's Recruitment Podcast is a proud partner to Needi and Inclusion Crowd Our Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Inclusion Crowd works with organisations to create a credible and authentic DEI programme, they help clients attract & retain talent - as well as improve culture & engagement. Their vision is to make organisations reflective of the societies in which they operate. Find out more here https://inclusioncrowd.biz/Watch the episode here - https://youtu.be/dfoioVRmMFs