389 - John Geiger: Multi-Decade Career in the Music Product Industry, Drumming with the Scotty Mac Band, The Business of Endorsements

John Geiger began his love for music and drumming at an early age and spent his early band years playing 80’s rock on the Sunset Strip and later moved on to country and classic rock. John pursued his music passion by creating a multi-decade career in the music product industry. John has spend over 30 years working in this industry with iconic brands such as Yamaha, D’Addario, KORG USA and Zildjian. John currently plays in the Scotty Mac Band who’s regional success led to opening slots for national touring acts like Brett Young, Tyler Farr, Phil Vassar, Lee Brice and Chase Rice. The band performs at festivals around the country including Night in the Country, Country Fan Fest, Oregon Jamboree, Country Thunder, Coastal Country Jam among others. In 2016 McLaughlin released his first EP Messin’ Around which was followed in 2018 with a sophomore album Starts With A Girl, both recorded in Nashville. The band won California Country Association’s Entertainer of the Year in 2017. Today, fans can see the band playing in Nashville at bars such as Tin Roof, Winners and Ole' Red. In this episode, John talks about:    Major changes in the retail industry over the last 40 years    His job title and responsibilities at Zildjian / Vic Firth    John’s history in the music product industry     The communal nature of drummers    The business of endorsements    News about supply chain issues