#011 - Why You Shouldn’t Build On Social Media! đŸ“±âŒ
Pod Marketing Secrets11 Feb 2025

#011 - Why You Shouldn’t Build On Social Media! đŸ“±âŒ

In this episode of Podcast Marketing Secrets, hosts Nelson and Kal dive into the recent events surrounding TikTok's temporary ban in the United States and discuss the broader implications for podcasters and businesses reliant on social media platforms. They emphasize the importance of not relying solely on one platform for audience engagement and revenue, highlighting the need to build a personal audience that can be reached through various channels, such as email and text. Tune in to learn strategies for scaling your personal brand and ensuring your podcast thrives, regardless of platform changes.

Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650

Follow the Vibez Creative journey on socials:

https://www.instagram.com/vibezcreative/

https://www.tiktok.com/@vibezcreative_

https://www.facebook.com/vibezcreative


Timestamps:


00:00:00 - Introduction

‹00:00:23 - Importance of Building Your Own Audience

‹00:01:19 - Episode Overview: TikTok Ban and Its Implications

‹00:01:47 - TikTok Ban and Reinstatement

‹00:02:18 - Warning Against Relying on One Platform

‹00:02:39 - Impact of Losing Access to a Platform

‹00:03:42 - Businesses Relying on TikTok for Revenue

‹00:05:55 - Common Mistake: Focusing on One Platform

‹00:06:27 - Distributing Content Across Platforms

‹00:06:47 - Owning Your Audience

‹00:07:07 - Difference Between Rented and Owned Audience

‹00:09:27 - Podcast as an Owned Audience

‹00:10:00 - Recap: Omnipresence and Owned Audience

‹00:10:53 - Leveraging Lead Magnets‹

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