Nothing Works

What's the real reason traditional SEO and content marketing are dead?

Jordan chats with Chris Gimmer, who's bootstrapping GoodMetrics.io and co-founded Snappa.com, and Craig Hewitt, CEO of Castos podcasting platform, about the current state of customer acquisition. Gimmer explains building Good Metrics as an alternative to Google Analytics, while Hewitt reveals how hiring marketer Mark Thomas increased trials by 30%.

The conversation digs into AI's impact on marketing automation, with Gimmer noting that Python scripts can identify potential customers on Twitter and Reddit. "Nothing is working for us" in terms of new acquisition channels, admits Hewitt. How are seasoned entrepreneurs adapting their strategies when traditional marketing playbooks fail? The trio also discusses AI-powered SEO strategies and the challenges of scaling beyond paid advertising in today's saturated market.

In This Episode:

• (00:00) Welcome and Introductions - What Are You Working On?

• (01:16) Chris Gimmer's Good Metrics Beta Launch Journey

• (03:11) Craig Hewitt's 30% Trial Increase with Strategic Marketing

• (05:20) The Future of AI SEO and Content Distribution

• (12:41) Why Nothing Works in Customer Acquisition Anymore

• (24:04) Vibe Coding and AI Automation for Lead Generation

• (40:04) The Reality of Building Without Traditional Channels

• (50:35) Parenting as Entrepreneur Fathers - Travel and Life Balance

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About the Show

Jordan Gal, founder and CEO of Rosie AI, hosts the Offsite Podcast where he teams up with rotating entrepreneur friends to explore what's happening in their work and beyond. After successfully building and selling CartHook, Jordan now leads a VC-backed company while sharing candid insights about the realities of startup life. The show combines real-time business updates with deeper conversations about founder psychology, growth strategies, and the personal side of entrepreneurship that rarely gets discussed publicly.

Resources:

Christopher Gimmer: https://x.com/cgimmer

Craig Hewitt: https://x.com/TheCraigHewitt

Jordan Gal: https://www.linkedin.com/in/jordangal/
Rosie AI: https://heyrosie.com/

Chapters

• (00:00:00) - Off-Site Podcast
• (00:01:05) - What Are You Up To?
• (00:01:59) - Good Metrics: Complex Products Worth Building
• (00:03:11) - Mark Thomas on How To Boost Startup Marketing
• (00:04:51) - Is AI SEO Even Worth Its Name?
• (00:07:28) - Top of the Filament Content Is Dead in AI SEO
• (00:10:55) - ChatGPT, Meta, and
• (00:13:53) - How to Get People to Pay for Your Startup
• (00:15:05) - Top of the Funnel vs. Bottom of the Filament
• (00:18:22) - How To Get 100% Attribution From Your Analytics Tool
• (00:23:49) - Vibe Coding: Will AI Affect Your Job?
• (00:26:17) - How AI Is Affecting the Workflow of Our Team
• (00:29:51) - How to Come Up With Ideas for the Company
• (00:36:03) - Do We Need a New 'Influencer' Strategy?
• (00:37:18) - In the Elevator With Chris Snappa
• (00:39:19) - We're In A Place Where Nothing Works
• (00:41:35) - How to Market to Facebook, Twitter, and Google Analytics
• (00:43:50) - Paid Acquisition: Should We Stay in or Exit?
• (00:49:49) - Facebook Live: Investing in Bitcoin
• (00:50:35) - How to Travel With a Child
• (00:51:42) - How Active Do You Think About Parenting?
• (00:56:30) - Should I Homeschool or Go to Public School?
• (00:59:36) - PODCAST: The Friendships
• (01:00:14) - Dietrich