Build Your Copywriting Business26 Nov 2025

Copywriter Holiday Dinner Survival [Rewind]

Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋‍♂️🙋‍♀️

We want to help you avoid that situation and ALL the others like it. That’s why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer the most common questions copywriters get asked.

These are questions, frankly, you may get asked not just around the holidays (though there’s a higher probability!), but really *any* time you’re interacting with family and friends who don’t know what you do.

So, take a listen while you’re driving to holiday dinner, running a turkey trot, or walking around on a Tuesday in July (hey, if you’re like me you save a lot of episodes to come back to later!). You’ll have ready-to-go responses to scenarios like:

👨What do you say when Uncle Phil asks, “what even is copywriting?”

🧑‍🦰What do you say when sister-in-law Kelsey shouts, “OMG isn’t freelancing is so risky?”

👴 How do you respond when Grandpa Stan asks, “Can you even make money as a writer?”

👶 What do you say when your nephew Tyler says, “Isn’t AI destroying copywriting?”

👩‍🦳 How do you navigate cousin Diane asking, “Can you look over my resume?”

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Mentioned in the Episode

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What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...

26 Aug 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Aug 30min

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...

12 Aug 45min

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...

5 Aug 27min

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...

29 Juli 30min

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...

22 Juli 34min

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get ...

15 Juli 41min

3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...

8 Juli 50min