Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers
CX Today26 Nov 2025

Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers

As someone who has felt the pain of clunky handoffs and fuzzy diagnostics, I care about tools that make customer journeys clearer and kinder. Maestro is Operata’s most ambitious step yet. It expands CX Observability from a primarily Amazon Connect footprint to 50+ CCaaS, Voice AI, AI customer service, CPaaS, and CRM platforms. It introduces a unified Customer Journey Trace, a smarter CX Copilot that uses AWS Bedrock and OpenAI GPT-5.0 for natural language analysis, and an open approach for de...

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Sabio Gets Real About WFM: Why Spreadsheets Are Killing CX Strategy

Sabio Gets Real About WFM: Why Spreadsheets Are Killing CX Strategy

Rhys Fisher, Associate Editor at CX Today, sits down with Scott Doherty, WFM Consultant at Sabio, to unpack how workforce management has evolved from a back-office numbers game into a strategic lever ...

19 Jan 17min

The Hidden Cost of Doing Nothing: What Legacy Systems Really Cost CX Leaders

The Hidden Cost of Doing Nothing: What Legacy Systems Really Cost CX Leaders

Steve Blood, VP of Market Intelligence at Five9, exposes the hidden dangers lurking within legacy contact center systems. While many CX leaders view modernization as daunting, Blood argues that standi...

19 Jan 22min

The Ops Perspective: How CX Observability Solves the Hidden Pains IT Leaders Face Daily - Operata

The Ops Perspective: How CX Observability Solves the Hidden Pains IT Leaders Face Daily - Operata

Modern contact centres have become fragile ecosystems—cloud platforms, Voice AI, IVRs, CRMs, and third-party APIs all owned by different teams and vendors. When something breaks, customers feel it imm...

14 Jan 13min

Beyond AI-Enhanced – What It Really Means to Be AI-Native

Beyond AI-Enhanced – What It Really Means to Be AI-Native

Rob Scott sits down with Jami Ferguson, VP of Product at SMG, to explore what it truly means to be an AI native organization. Far from surface-level automation, this is about structural transformation...

13 Jan 11min

Trustworthy AI Without the Black Box - Diabolocom

Trustworthy AI Without the Black Box - Diabolocom

How clarity, sovereignty, and small-model precision are reshaping AI for 2026. In this discussion, host Rhys Fisher sits down with James Scott, Senior Solutions Engineer for North America at Diaboloc...

8 Jan 19min

The Webex Contact Center: 5 Capabilities You Won't Find Elsewhere - Cisco Webex

The Webex Contact Center: 5 Capabilities You Won't Find Elsewhere - Cisco Webex

CX Today's Charlie Mitchell hosts Shelly Kramer, President & CEO at Kramer & Company, to deep dive on the Webex Contact Center. Cisco's cloud contact center platform recently featured as one of only t...

7 Jan 24min

The Call That Cost a Fortune - Cyara

The Call That Cost a Fortune - Cyara

Every CX leader's nightmare: the one call that went catastrophically wrong. In this eye-opening interview, Rob Scott sits down with Clayton Lougée, VP of Value Consulting at Cyara, to unpack the hidde...

30 Dec 202513min

The Future of Customer Support Gets Visual – and Real

The Future of Customer Support Gets Visual – and Real

Rhys Fisher sits down with Zac Scalzi, Director of Sales at Cobrowse, and Ian Roberts, Director of Care Operations & Technologies at Quicken Inc. Together, they explore how visual intelligence, AI aug...

24 Dec 202526min

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