Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers
CX Today26 Nov 2025

Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers

As someone who has felt the pain of clunky handoffs and fuzzy diagnostics, I care about tools that make customer journeys clearer and kinder. Maestro is Operata’s most ambitious step yet. It expands CX Observability from a primarily Amazon Connect footprint to 50+ CCaaS, Voice AI, AI customer service, CPaaS, and CRM platforms. It introduces a unified Customer Journey Trace, a smarter CX Copilot that uses AWS Bedrock and OpenAI GPT-5.0 for natural language analysis, and an open approach for de...

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Puzzel on AI's Goldmine: Unlocking Real Contact Center Value with Conversational Intelligence

Puzzel on AI's Goldmine: Unlocking Real Contact Center Value with Conversational Intelligence

From data silos to strategic insights - how Puzzel’s AI-driven platform turns talk into transformation. In this exclusive CX Today interview, Deputy Editor Rhys Fisher sits down with Jesper Jønsson, ...

15 Dec 202513min

The Customer Journey Black Hole: How a Unified Platform Illuminates the Unseen - Tata Communications

The Customer Journey Black Hole: How a Unified Platform Illuminates the Unseen - Tata Communications

Watch host Christopher Carey sit down with Gaurav Anand, VP and Head of Customer Interaction Suite at Tata Communications, to explore one of the most pressing challenges in modern CX - the customer jo...

15 Dec 202515min

What If You Could Evaluate Every Customer Interaction? - CX Today News

What If You Could Evaluate Every Customer Interaction? - CX Today News

🔥 How AI and automation are transforming quality assurance and redefining CX performance measurement. In this episode, host Rhys Fisher sits down with Peter Fedarb, Senior Presales Consultant at En...

11 Dec 20259min

The Truth About CCaaS Migrations

The Truth About CCaaS Migrations

Joseph Kelly, Solutions Architect at Miratech, shares a practical “lift and shine” mindset: transition what works, minimise disruption for agents and customers, and time change around contracts so you...

11 Dec 202523min

Why 95% of AI Pilots Fail – and How to Be the 5% That Wins

Why 95% of AI Pilots Fail – and How to Be the 5% That Wins

Rhys Fisher sits down with Will Penn, Senior Sales Engineer at Puzzel, to unpack one of the most talked-about trends in customer experience: AI co-pilots. While many organizations jump into AI hoping ...

11 Dec 202516min

How AI QA Is Turning Contact Centers into CX Intelligence Powerhouses

How AI QA Is Turning Contact Centers into CX Intelligence Powerhouses

Discover how Scorebuddy’s AI-driven QA is revolutionizing customer experience analytics — from spreadsheets to strategic insights. Introduction In this discussion, host Rhys Fisher sits down with ...

11 Dec 202517min

NiCE Interactions International: Everything You Can Expect from the Must-Attend CX Event

NiCE Interactions International: Everything You Can Expect from the Must-Attend CX Event

CX Today’s Charlie Mitchell sits down with Simon Broadbent, SVP UKI & SAIL at NiCE, to preview one of the contact center industry’s biggest vendor events: NiCE Interactions International 2025. 🎤 Tog...

1 Dec 20258min

80% of Tech Specialists Make These Common Mistakes that Make Them Regret their CCaaS Decision

80% of Tech Specialists Make These Common Mistakes that Make Them Regret their CCaaS Decision

CCaaS solutions promise efficiency and scalability, but many tech specialists unknowingly make a few common but critical mistakes that lead to costly regrets. In this episode, CX Today's Floyd March ...

1 Dec 202517min

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