Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson
EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven'...
24 Mars 28min
How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand co...
24 Feb 22min
Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi sce...
20 Jan 31min
What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Haze...
14 Okt 202544min
How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for ...
24 Sep 202532min
Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skil...
29 Jan 202523min
Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orland...
18 Dec 202430min
