From Feedback to Financial Impact – The ROI of Unified Experience Management
CX Today1 Dec 2025

From Feedback to Financial Impact – The ROI of Unified Experience Management

How Unified Experience Management® Drives Real Business Results with Josie Gaeckle, SVP at SMG Every CX leader is under pressure to deliver more than just great customer feedback—they need to show real, bottom-line impact. In this episode of CX Today, host Rob Scott sits down with Josie Gaeckle, Senior Vice President of Client Insights at SMG, to break down how Unified Experience Management is turning data into revenue, retention, and ROI. How does improving customer experienc...

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Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

Modernizing the Contact Center with AI: Rebecca Wettemann on Rethinking Metrics, Handoffs, and Agent Experience

In this CX Today interview, Valoir Principal Rebecca Wettemann explains why time-based metrics like AHT and FCR need a rethink—and what leaders should measure instead, from outcome quality and AI-to-h...

10 Feb 29min

Are AI Layoffs Breaking Customer Experience?

Are AI Layoffs Breaking Customer Experience?

In this discussion, CX Today’s Rhys Fisher speaks with Jim Eckes, Founder of TieTechnology, about the growing backlash against AI-first customer service strategies. With Amazon layoffs and rushed au...

9 Feb 20min

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers

Rhys Fisher sits down with James Hughes, VP of Solutions at Sabio, to explore what’s really happening behind the scenes of AI’s rapid rise in the contact center world. With more than two decades of i...

4 Feb 19min

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

Find out why leaders are rushing into AI under pressure from boards, competitors, and vendors, often without truly understanding how it works or putting the right guardrails in place. Adrian explains ...

3 Feb 32min

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

The Death of Hold Music Why Waiting on the Line Is Over - Zendesk

Waiting on hold has become a cultural meme for a reason. People now experience “instant” everywhere else, food deliveries, banking, streaming. So when support asks them to wait, it doesn’t feel normal...

3 Feb 26min

Redundancy Without Waste: The Smarter UCaaS and POTS-Dependent Devices Backup Strategy - Tango Networks

Redundancy Without Waste: The Smarter UCaaS and POTS-Dependent Devices Backup Strategy - Tango Networks

In this interview, Kristian McCann speaks with Lathan Lewis, Head of Products at Tango Networks, about a challenge every IT leader faces: keeping communications online without overspending. Throughout...

28 Jan 14min

Who's Really Calling? The Rise of AI Customers - TTEC Digital

Who's Really Calling? The Rise of AI Customers - TTEC Digital

For years, the CX industry has obsessed over deploying AI to serve customers better. But a seismic shift is already underway and most contact centers aren't prepared for it. Customer-initiated AI agen...

27 Jan 16min

Big CX Update: How Tata Communications Is Transforming Customer Interactions with AI

Big CX Update: How Tata Communications Is Transforming Customer Interactions with AI

In this episode of CX Today, host Christopher Carey sits down with Gaurav Anand, Global Head of Customer Interaction Suite at Tata Communications, to explore how modern enterprises are transforming cu...

21 Jan 23min

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