From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns. Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption. - Links mentioned from the podcast: Cat's Twitter Coinbase Website Coinbase Brand Campaign - Everything Is Fine - Follow us on Twitter Sam Ewen, CoinDesk - From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠midnight.network/break-free⁠⁠ Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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Steve Aoki Liquidates Crypto and Fake App Drains $9.5 Million | CoinDesk Daily

Steve Aoki Liquidates Crypto and Fake App Drains $9.5 Million | CoinDesk Daily

Steve Aoki liquidates his crypto holdings. DJ Steve Aoki, once one of the most visible celebrity NFT advocates, is liquidating his remaining crypto holdings. His seven Bored Ape NFTs, purchased for o...

14 Apr 1min

The Case for $50M Bitcoin and Patrick Witt 'Cautiously Optimistic' on Clarity Act

The Case for $50M Bitcoin and Patrick Witt 'Cautiously Optimistic' on Clarity Act

Why this CEO sees bitcoin hitting $50M by 2041. On this episode of CoinDesk's Public Keys at the New York Stock Exchange, Jennifer Sanasie is joined by White House Executive Director of the President...

13 Apr 34min

SpaceX Holds $603M in Bitcoin Despite $5B Loss | CoinDesk Daily

SpaceX Holds $603M in Bitcoin Despite $5B Loss | CoinDesk Daily

SpaceX is sitting on it's $603M bitcoin stash even after $5B loss in 2025. SpaceX holds 8,285 bitcoin worth $603 million despite posting a nearly $5 billion loss for 2025, making it the fourth-larges...

13 Apr 2min

Blockspace: Bitcoin is Already Quantum Resistant?! Plus, Inside Iran’s $3B BTC Economy, and U.S. States Are Banning AI Data Centers

Blockspace: Bitcoin is Already Quantum Resistant?! Plus, Inside Iran’s $3B BTC Economy, and U.S. States Are Banning AI Data Centers

A new proposal for Bitcoin Quantum Computing resistance dropped this week, and we have an update on state-by-state data center moratoriums. Get your tickets to OPNEXT 2026 before prices increase! J...

11 Apr 1h 23min

'Crypto vs. Banks' Is the Wrong Debate, CEO Says

'Crypto vs. Banks' Is the Wrong Debate, CEO Says

Will there be a stablecoin deal? Crypto Council for Innovation CEO Ji Hun Kim joins Renato Mariotti and Rebecca Rettig to bring a little optimism to the ongoing crypto legislation debate. He breaks ...

10 Apr 11min

Trump-Linked World Liberty Financial Raises Insider Access Questions | CoinDesk Daily

Trump-Linked World Liberty Financial Raises Insider Access Questions | CoinDesk Daily

Trump's World Liberty Financial uses five billion WLFI to borrow $75M from a platform its adviser co-founded. On-chain data analyzed by CoinDesk shows World Liberty Financial used its own stablecoin ...

10 Apr 2min

Why 35% of Bitcoin Is Vulnerable to Quantum Attacks | Markets Outlook

Why 35% of Bitcoin Is Vulnerable to Quantum Attacks | Markets Outlook

What quantum means for Satoshi's bitcoin with Project Eleven CEO Alex Pruden. Two recent landmark papers dramatically shortened the timeline for a quantum threat to blockchain security. Project Eleve...

9 Apr 29min

Why Iran Wants Crypto for Strait of Hormuz Tolls | CoinDesk Daily

Why Iran Wants Crypto for Strait of Hormuz Tolls | CoinDesk Daily

Iran wants bitcoin and stablecoins for Strait of Hormuz toll payments. Iran is now accepting bitcoin and stablecoins from cargo ships transiting the Strait of Hormuz, charging $1 per barrel of oil. E...

9 Apr 2min

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